Have you seen the Kill the K-Cup video?
https://www.youtube.com/watch?v=uRGiGbX9lIo
K-Cups have received a ton of negative press lately. Why? Because they end up in the landfill and most consumers don't have a choice. Coffee Pods are very convenient and offer a great quality coffee.
We believe that single-cup coffee is here to stay. Keurig, Tassimo and Nespresso are well entrenched and for good reason - they provide a great experience. Instead of wishing that they would go away, we want to give consumers a choice to consume consciously and recycle them!