Press Release - Toronto’s GoJava.ca sets out to recycle your coffee pods for Free!
FOR IMMEDIATE RELEASE – January 14, 2016
Toronto, ON –
You’ve heard the stats and seen the headlines, single-serve coffee pods such as Keurig and Tassimo have become very popular but have resulted in a colossal amount of waste clogging our landfills. Finally, a Toronto start-up is doing something about it. GoJava.ca will recycle your coffee pods for free!
Municipal and private recycling programs don’t recycle your coffee pods. Why? Because recycling the little capsules requires separating the coffee grounds from the plastic casing. Once the materials are separated, the coffee can be easily composted, and with some creativity, the plastic can be recycled. The problem is that the process is expensive and landfilling is cheap. The companies that collect and dispose your waste have no incentive to add cost and complexity to their operations, so off goes your coffee pod to clog the nearest landfill. In the landfill, the coffee grounds, which are an organic material, create methane gas, and methane is 20 times more potent than carbon dioxide as a green house gas. Sorry Earth.
Enter GoJava.ca. GoJava has brilliantly created a solution that allows consumers of coffee pods at home and at the office to recycle their pods for free! So ‘what’s the secret?’, you ask. The simple genius of GoJava’s approach is that the company sells the coffee to you and captures a margin from the sale that allows them to pay for the recycling service as a differentiator. Here is how it works:
You go online to GoJava.ca and purchase your favourite coffee – it’s the same coffee you already drink, there is a huge selection. GoJava arrives on the next business day with your order and a GoJava recycling bin, which you will use to collect your used coffee pods. When you are out of coffee, you place your next order. This time when GoJava arrives they bring your order and collect your used pods. They aggregate those pods at their warehouse and then pay a specialty recycling processor to shred the pods and separate the coffee from the plastics. The coffee is composted and the plastic is made into plastic lumber for use in things like decking, park benches, and playgrounds. Problem solved!
There is no catch. The price you pay is often cheaper than at the grocery store. The next business day delivery is free with a purchase of $40. And the recycling is free as part of the service. So for all of you out there that have been feeling the pinch of guilt each time you throw your Keurig or Tassimo pod into the garbage, GoJava.ca is your salvation.
After a successful soft launch in 2015 GoJava.ca has officially launched their service in Toronto and the surrounding area as of January 2016. The coverage area includes: Toronto, Mississauga, Thornhill, Richmond Hill, Vaughan, and Markham. The company has plans to expand their service to other major cities across Canada and the United States. For more information about the company visit GoJava.ca
Founder & President