Eugene and Evan (who have been friends for 20+ years) were both working at a large national company selling coffee products when they noticed two things: 1) Single-serve coffee pods such as Keurig had become very popular and 2) These pods were creating an enormous amount of waste with no solution in sight. One night over a couple of beers (maybe more) the idea of GoJava was born as a solution to this dilemma and their entrepreneurial spirit took flight (the beer probably helped).
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