Our Story: Finding a Solution to the Coffee Pod Dilemma
GoJava.ca was founded by Eugene Ace and Evan Birmann in 2015. At the time, we were working together for a large national company in the business of selling coffee products to homes and offices across Canada. From our vantage point, we quickly noticed two things:
1. Single-serve coffee pods such as Keurig and Tassimo had become very popular.
2. These coffee pods were creating an enormous amount of waste and nobody was even close to presenting a solution to keeping them out of landfill.
Millions of coffee pods across North America continue to be destined for landfill where the plastic that makes up the casings will remain. What’s more, the coffee leftover inside the pods will produce methane gasses, contributing to global warming.
We decided there was no time to waste in developing a recycling solution for the mass market, and set out to create a service that would allow users at home or at the office to recycle their pods. We knew that in order to solve the problem on a wide scale the service would need to be free, simple for users, and easily adapted into their existing routines. And that’s exactly what we’ve done.
On July 4th, 2015 GoJava.ca opened up for business and we have been on a mission to turn the waste created by coffee pods and other hard-to-recycle materials into resources that can be reused!
Click to download the GoJava.ca Media Kit